1.0IKS Hamburghttps://iks-hamburg.de/en/IKS Teamhttps://iks-hamburg.de/en/author/keienburg/rich600338<blockquote class="wp-embedded-content" data-secret="PCFxnTPTNr"><a href="https://iks-hamburg.de/en/expertise/brand-management/">Brand Management</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://iks-hamburg.de/en/expertise/brand-management/embed/#?secret=PCFxnTPTNr" width="600" height="338" title="“Brand Management” — IKS Hamburg" data-secret="PCFxnTPTNr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://iks-hamburg.de/wp-includes/js/wp-embed.min.js </script> https://iks-hamburg.de/wp-content/uploads/2025/08/Rudeloff_Bildrechte_Macromedia-University-of-Applied-Sciences-scaled.jpg20481152After holding various positions as a communications consultant at agencies, companies and public institutions, Dr. Christian Rudeloff took over the professorship for Brand Management at Macromedia University Hamburg in 2015. The focus of his research and teaching work is on Brand Management Corporate Communications Qualitative and Quantitative Market Research Depending on the nature of your […]