After holding various positions as a communications consultant at agencies, companies and public institutions, Dr. Christian Rudeloff took over the professorship for Brand Management at Macromedia University Hamburg in 2015.

The focus of his research and teaching work is on

• Brand Management
• Corporate Communications
• Qualitative and Quantitative Market Research

Depending on the nature of your company’s enquiry, various forms of collaboration are possible. Inquiries from small and medium-sized enterprises (SMEs) are also very welcome.

The following formats are possible for collaboration:

• Bachelor’s and Master’s theses: In three to four months, a student works on a task from your company.
• Students work on tasks set by your company in joint teaching projects.
• Practical presentations by companies at the university as part of a seminar
• Participation in research projects
• Contract research, implementation of studies
• Expert discussions
• Presentations in the company
• Transfer of methods and knowledge through workshops
• Creation of communication concepts for various cooperation partners in the areas of food, air transport, public transportation, start-ups, etc.
• Development of brand extensions for a German chocolate brand
• Creation of a B2B marketing concept for fair trade yoga clothing from the sustainable workwear manufacturer Brands Fashion GmbH as part of a three-month student project.
• Conducting customer surveys for an international coffee house chain

These tasks have already been worked on in collaboration with companies:

• Creation of communication concepts for various cooperation partners in the areas of food, air transport, public transportation, start-ups, etc.
• Development of brand extensions for a German chocolate brand
• Creation of a B2B marketing concept for fair trade yoga clothing from the sustainable workwear manufacturer Brands Fashion GmbH as part of a three-month student project.
• Conducting customer surveys for an international coffee house chain

Further information can be found on the Macromedia University website.

Would you like to talk to an expert who can give you an assessment of whether Prof. Rudeloff is a suitable cooperation partner for your project? Then please contact the IKS team. Of course, we are also available to answer any other questions you may have about cooperation between business and science.