Prof. Dr. Eidens is a professor of Brand Design at the is Professor of Brand Design at the Brand University of Applied Sciences in Hamburg. This young university has an international team of experienced professors, lecturers, experts and practitioners who teach students how to design, communicate, stage and manage brands.

Prof. Eidens’s focus is on corporate design. This includes classic development processes for visual appearances, as well as research into new approaches to dynamic design systems. Thanks to his many years of experience working in agencies, Prof. Eidens is passionate about collaborating with companies.

The design professor has already carried out various collaborative projects with companies of different sizes, involving students from the Brand Design course.

• Development of a communication concept for an international food company
• Development of high-premium packaging, including a touchscreen, for climbing equipment in collaboration with a design agency
• Development of a communication strategy and implementation of specific design directions to strengthen the umbrella brand for a start-up in the beverage sector.
• Development of a digital communication strategy and implementation of various design developments for a manufacturer of high-quality accessories.
• Development of a brand design (logo, packaging, etc.) for a high-quality herbal liqueur.

The formats of collaboration can be designed in different ways:

• (Interdisciplinary) practical projects for students during the semester
• Bachelor theses
• Awarding of contracts to the chair
• Workshops

Prof. Eidens is also open to other formats.

You can find further information about Prof. Eidens and his work on the Brand University of Applied Sciences homepage.

If you would like to talk to an expert who can assess whether Professor Eidens is a suitable partner for your project, please contact the IKS team. We are also available to answer any other questions you may have about cooperation between business and science.